About Us

ALEXANDER WHITE is a premium online fresh food e-commerce brand rooted in Auckland, New Zealand. Leveraging Auckland’s superior coastal location and pristine natural ecology, we carefully select local New Zealand pasture-raised meat, seasonal fresh fruits and deep-sea seafood ingredients, tailored for daily family meals, exquisite home dinners, home cooking and casual dining gatherings. Blessed with high-quality agricultural and aquatic resources nurtured by the lush Canterbury Plains and unpolluted waters of New Zealand’s South Island, we adhere to the original selection principles of free-range grazing, seasonal ripeness and offshore fishing. We integrate the natural and healthy dietary philosophy into daily meals, balancing authentic ingredient flavor and dietary wellness, delivering genuine New Zealand fresh produce to diners around the globe.
Our operational headquarters is located on Arthur Street, Onehunga, Auckland, and we consistently adopt a streamlined and efficient digital online operation system. We have established long-term stable direct partnerships with local family farms, coastal fisheries and standardized fruit and vegetable orchards across New Zealand, cutting out multi-layer intermediate distributors to realize farm-to-table delivery. Every batch of fresh goods undergoes three rigorous inspections before warehouse dispatch: freshness testing, food safety screening and appearance selection. Custom constant-temperature cold chain packaging is developed to adapt to long-distance cross-border transportation, with food-grade dry ice and ice packs applied to sustain low temperatures and lock in freshness, effectively coping with long ocean voyages and fluctuating temperatures, perfectly preserving the vivid taste of freshly harvested fruits, newly caught seafood and freshly cut meat. With accessible pre-sales consultation channels, standardized order fulfillment procedures and fully traceable global cold chain logistics, we dedicate ourselves to delivering reassuring and hassle-free cross-border fresh food shopping experiences for every customer and ensuring smooth order delivery.
Our founding mission is to build a convenient bridge connecting New Zealand’s pristine producing areas with dining tables worldwide. We consistently uphold unified and stringent fresh food quality control standards, paired with thoughtful, responsive online customer service. Our product portfolio includes grass-fed beef, lamb and other pastoral meats, year-round seasonal fruits such as kiwifruits, berries and stone fruits, as well as deep-sea seafood including cod, green-lipped mussels and prawns, fully covering diverse scenarios ranging from daily staples and premium cooking ingredients to holiday feasts. Through strict source selection, mature and stable cross-border cold chain delivery systems and streamlined digital operations, we steadily earn trust from consumers at home and overseas, committing ourselves to building a reputable local online cross-border fresh food retail brand originating from Auckland, New Zealand.
Company Information
Trade name: ALEXANDER WHITE
Phone number: +64 22 481 5274
Email: info@alexwh.shop
Physical address: 150 Arthur Street, Onehunga, AUK, Auckland 1061, New Zealand